An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.

Outsource Ebook Writing

You can outsource more than just rote writing to a ghostwriter. In fact, ghostwriters can be hired to research your topic fully on the Internet or elsewhere. They can then translate your or their research into organized sections and create palatable, conversational paragraphs for your readers. They can interview people that you designate or that they seek out for the ebook.

They can separate the ebook-worthy material from non-ebook-worthy material for inclusion with an eye on what readers are interested in and what you have hired them to write about. In other words, good ghostwriters will stay on the topic as they write and not veer off into irrelevant tangents. It’s actually an art form in itself to be able to insert quips and images that are designed to hold a reader’s interest while quickly and smoothly getting back on track to deliver the information promised by the title and table of contents.

Speaking of the table of contents, an experienced ghostwriter can review rough notes from you and propose a title and table of contents. Ghostwriters can start from notes, organize the material into an outline, generate a table of contents, research and add filling text, make boring information flow like an entertaining conversation, and more. They can basically start with whatever you’ve got to start with and get you from there to a completed ebook.

Where to find great writers

When you hire for a writer for your ebook, what you are doing is enlisting the services of a ghostwriter. A ghostwriter is a writer who publishes under someone else’s name, with the consent of both parties.

Traditionally, ghostwriters have been and are still today hired by celebrities to write autobiographies when the celebrities are not talented writers. Ghostwriters also sometimes create works for well-known authors, such as Tom Clancy. This practice is done for business reasons, because the author’s name alone will sell the books, no matter who actually wrote them.

Ghostwriters may also write for book series’ that don’t actually have a real-person author. An example of a series written this way is the Hardy Boys series you may remember from your youth. The Hardy Boys cover author, Franklin W. Dixon, does not actually exist. Many romance novel series’ have also been created in this way, where the author name on the cover represents any number or variety of commissioned writers.