Does the title promise to meet a need of the reader? Let’s face it,
we all want our needs met. The title of your eBook should in some
way offer to meet that need. “The Power of eBooks” doesn’t meet a
need. “How to Setup Your Own Automated Traffic Generators”
does. It shows me how to generate traffic to my website. And, how
to automate it to free up my time.

Does the title offer specific information? One thing that I have
noticed is that my eBooks that have titles with specific information
are downloaded almost 15:1 over the non-specific titles. For
example: How to Sell More of Your Product will not typically
produce as many downloads as How to Sell 300% More of Your
Product. Likewise, Earn a Full-time Income Online will not attract
as many interested eyeballs as Earn a Full-Time Income Online in 2
l
Easy Steps.
Does the title avoid target audiences? (This one is a bit debatable.
After all, over and over again you hear that you are SUPPOSED to
try to reach targeted audiences. Well, in this particular case,
choosing a headline for your eBook, you may want to consider
otherwise. For example: Not everyone is interested in attempting a
joint venture. They might not understand the term. It may sound
too hard. They may not see the advantage of participating in a JV.
So, rather than taking a closer look to investigate, they simply don’t
take the time to download the eBook. However, everyone IS
interested in selling 300% more of their product in 72 hours.

By the
time they read the first few paragraphs of the eBook, all of those
“might nots” and “may nots” have been erased. They understand
the term. It sounds easy. They see the advantages. The
difference? The title DID NOT mention joint ventures, but rather the
end result of the joint ventures. Big difference in number of
downloads.

Does the title use “alternate version” words? I have always found it
interesting, but did you know that you can say the EXACT same
thing with different words and pull in tremendously different
results? It’s true. I’ll use the example that I’ve been using thus far…
“How to Sell 300% More of Your Product in 72 Hours Than You Did
All Month.” I could have just as easily used “How to Triple Your
Sales” or “How to Sell 3 Times as Much”. Instead, I chose 300%
more. Why? Because it SOUNDS *bigger* than the other two.
“300% more” SOUNDS like more than “3 times” or “triple”.
Likewise, I could have chosen “3 days” instead of “72 hours.” This
is the EXACT same time frame, but which one SOUNDS faster? In
one you are referring to DAYS and the other only HOURS. The
“hours” version out-pulled the “days” version 3:1. I call these kinds
of terms “alternate version” words. They say the same thing, but
they SOUND bigger, faster, greater, etc.